eBay Success Newsletters: November 2006

Welcome to all of our new subscribers!!

Welcome to the eBay Success Newsletter. This month's exciting features include:

• eBay Stores

• My Favorite eBay Store of the Month – Need one more holiday decoration? Of course you do! Check out this cool new Store. You won’t believe what they are selling…

• "5 tips on how to get holiday shoppers to come back and shop with you after the holidays"

• Update on My Favorite eBay Live picks – a surprise update on one of my picks

• Entrepreneur Tips - learn how to utilize all of the new technology in marketing your eBay business with this new monthly column from a marketing genius!

• eBay Tip - This month’s eBay Success tip is from PowerSeller Pig and Panda. Learn her top secrets for holiday marketing that is driving the buyers crazy!

• Our monthly columns; eBay Meetings - local eBay meetings in the Pacific NW - and eBay Workshops – check out my Store workshop on getting your Store ready for the holidays and the upcoming workshop on Marketing your eBay Business…

• And don’t forget to get a sneak peak of what’s coming next month…

Hello all,    YUM! What a delightfully wicked month October was. Amazing, incredible miracles are just abounding – what are yours?    I was very excited to be able to finally launch the eBay Stores Success Video this past month. Since many people weren’t aware of how powerful an eBay Store could be AND 99% of the eBay Stores that are currently set up are wrong, I knew I had to create a step-by-step video that would allow everyone to now be able to take advantage of this amazing solution. Many of you jumped at the chance to take advantage of the power of an eBay Store – and do it correctly! Here are just some of the numerous comments I have already received about this super hot selling video:

And my favorite so far…

There are only a few weeks left before your competition WILL know about this amazing Store’s online video collection that will take you out of the 99% of eBay Stores that are set up wrong…and catapult you to the top 1%.
   
Again, you receive:

• Over 4 hours of online, step-by-step instructions from successfully setting up your Store to Advanced Marketing of your eBay Store

• Complete printable transcripts of the entire video 

• Checklists for you to stay on track with your Success 

• And links to all of the success tools you will need to create your Successful 1% eBay Store

This is the only eBay Store Success Series
available anywhere on the planet. 

PLUS, you’ll receive…

My Top Ten Success Tips from the people 
who made me a 6-figure success. 

AND! 

FREE Lifetime Membership in the only internet website 
devoted exclusively to your success with eBay Stores – The 1% Club. 

  
Because you are on my eBay Success Newsletter list, you will receive two additional opportunities for less than 1 month only: 

1. An opportunity to get a jumpstart on your competition – this will be HUGE with the holidays fast approaching….AND

2. You will receive a discounted price on these very valuable videos

You only have less than 1 month to take advantage of these opportunities
Starting November 27, 2006, the price will go back up.

  
What are the rest of you waiting for? You only have until November 27th, 2006 to take advantage of this opportunity before your competition will be notified…AND the price will go up.
  

Click here now for eBay Stores Success Video

I had the honor of speaking in NY, L.A. Seattle, and Vancouver, BC this past month. So many amazing entrepreneurs!

  
Digital Life in NY was first with a 4-day class selection that range from beginner’s classes to taxes to branding to sourcing and more. I was blessed with an emotional visit from a gentleman who took one of my classes at last year’s Digital Life. I was doing a book signing at the eBay booth and I see a footballer sized man walking towards the line. In his hand, there was business card of mine that I hadn’t used in a year and tears in his eyes. He gave me a huge hug, and a kiss on the cheek and said, “You may not remember me, but you changed my life.” WOW…this is exactly the reason I work this hard. How amazing of him to take the time to share this with me. He said that because of what he had learned at my class last year, he had set up his eBay business. He was now looking at the possibility of leaving his corporate job, he had been able to fight his way out of credit card debt AND he beamed as he told me that he had purchased Rangers season tickets so that he and his daughter could go to the games together. Fred, thank you so much for sharing your incredible story with me and the eBay audience that day. You are truly an inspiration to all of us that if you can dream it, then you can turn it into a reality. Keep up the amazing work!!

Fred’s store is Bubble Gum Heroes  – go check it out and send him kudos for working so hard on his dreams!

And, I must give a shout out to George in Los Angeles, who runs a 6-hour Salsa dancing boot camp, for his enthusiasm and delight in realizing how powerful an eBay store could be for his business. Check him out here: http://www.learnsalsa.com/aboutus.htm and tell him to get his eBay Store open so we can all buy dance lessons!

The shows in New York, Vancouver, BC and Seattle also included a stop on stage for Ladies Who Launch.

I was honored to be one of the speakers among incredibly talented entrepreneurs including:
  

Carrie McCarthy & Danielle LaPorte

Carrie and Danielle are the founders of Carrie & Danielle, Inc. McCarthy, a seasoned interior designer and LaPorte, a former think tank executive, help people to discover their Style Statement -- their life trademark. A Style Statement is a compass for designing your life from the inside out - from your wardrobe and your website, to the way you manage your money and your time. Both long-time entrepreneurs, with very different backgrounds -- Carrie was a nationally ranked track athlete and successful wedding dress designer, and Danielle ran her own communications agency - their clients range from super moms to CEOs. Their first book is being published by Little, Brown & Company (Hachette Book Group USA). Carrie's Style Statement is Refined Treasure. Danielle's Style Statement is Sacred Dramatic. Deemed the "Style Therapists" and "Missionaries for self expression" by national media, Carrie & Danielle's Manifesto of Style is a powerful call to "communicate who you are in all you do." Pay attention to what attracts you. use your best everyday. and choose from your heart, because authenticity is not only liberating and energizing, it is economical, efficient and incredibly magnetic. 
http://www.carrieanddanielle.com 
  

  
Melody Biringer

Melody Biringer has always been possessed with an entrepreneurial spirit. She's responsible for turning her family name into a household name synonymous with luscious Northwest berries and fresh, quality products. Melody's moved on from berry-picking to cherry-picking her markets nationwide, where "Crave Parties" are in hot demand. Attended by women craving a little quality down time, Crave Parties are a "girl's night out" where women are pampered by primo retailers and spas in an intimate setting. A maverick multi-tasker and self-professed "start-up junkie." Melody continues to redefine the business of relationship-retailing with much-needed personal attention for pampering. Melody is now excited about bringing Ladies Who Launch Incubators to Seattle to help women go for their dreams and move forward! 
http://www.craveparty.com 
  

  
Jeanne Fitzmaurice 
Design-her Gals was born from the imagination of Jeanne K. Fitzmaurice –determined to design a company whose purpose and passion promoted and celebrated women while raising awareness and funding for a cause embedded in her heart –women in the final stages of breast cancer. Inspiration and passion - central themes throughout Jeanne’s life and career; they touch each and every facet of Design-her Gals. Having already founded and sold one successful business at a young age, Jeanne envisioned creating another company both visionary in product and service. Not long after, Designhergals.com was born. “The Design-her Gals brand brings out the best in us,” Jeanne explains. “It allows women to design all the facets of their lives…from promoting a business, announcing an engagement or creating invitations to their baby shower.” Her customers are one of her biggest sources of inspiration. Jeanne chats online with over 200 women each day and draws upon them to guide the site through continuous growth and evolution. As self confessed “trend junkie,” Jeanne is constantly making sure that the site is filled to the brim with the latest and most fabulous clothes and accessories. And as importantly, Jeanne is passionate about her customer service. Her virtual team (located throughout the United States) understands that without top notch customer service there is no customer. However, it goes deeper than that. Jeanne and her team view the registered users of designhergals.com (now over 75,000 since it launched in September of 2005) are part of a family – dedicated to support and help one another and each and everyone of them demands and deserves that special “touch”. Jeanne’s largest source of passion and inspiration can be found very close to her home and heart. Having lost her cousin, Robin, to breast cancer (who was 45years old) and witnessing her best friend’s – dear friend, Janis succumb to the same fate just before Christmas of last year, Jeanne is determined to bring awareness to and raise funding for patients in Stage 4 of breast cancer. “It occurred to me that given the proper platform – the Internet – our brand could make a significant financial contribution to the resources available to Stage 4 breast cancer patients,” Jeanne explains. Jeanne is committed to joining other women in her quest. She believes that your gal pals ARE your power and when you join hands anything is possible! 
http://www.designhergals.com 
   

  
Paula Froelich 
Paula Froelich is a “Page Six” reporter for the New York Post and a gossip correspondent on The Insider. Her articles have also appeared in New York magazine and the Wall Street Journal. Cincinnati to Atlanta to London to New York City—Paula Froelich relentlessly followed her dream of being a reporter. Today she is a prominent player in the entertainment industry as a gossip columnist for the New York Post’s notorious column “Page Six”, and a regular correspondent on Entertainment Tonight. In her book, it! 9 Secrets of the Rich and Famous That Will Take You to the Top, Froelich shares her wisdom and tips on how to get ahead and stay there. In the gossip world, Froelich has seen many names fade into obscurity, and she has also nurtured the buzz behind some of today’s biggest “it” men and women. In it! she counsels the person who is looking for the key to success in any industry and in any market with advice on a wide range of topics such as: • Finding Your Talent—Don’t be afraid to find whatever it is you are good at doing—do it, and shamelessly stand in the lime-light when you do it well. • Attitude + Dedication = Success—Don’t believe in the magic bullet, because 99% of the people who make it have to work hard and diligently in order to achieve their goals. • Finding Your Look—Look like the person you want to be, including taking care with personal grooming (hair, skin), spending a little extra money when necessary, and finding the right wardrobe. • Good PR or The Art of the Campaign—Getting your name and your business in the press is critical in the fame game. Certainly what you can get for free by knowing your local features editor is worth its word count in gold. Filled with funny personal anecdotes, examples and case studies of famous names and faces, and endorsements from leaders in business, entertainment, and PR, it! is a must-have look at how to make it, from someone who lives in the fast-paced world of celebrities and who has faced the threat of being an unknown, and triumphed.
  

  
Kathy Freston 
Kathy Freston is author of "The One" and "Expect A Miracle: The 7 Spiritual Steps To Finding The Right Relationship" (St. Martins, 2003). She has been leading guided meditation courses for years for children who have been abused and neglected. The results have been phenomenal and can be seen in the success of the children who now reside at Hollygrove (the Los Angeles Orphans Home Society). She also works with recovering alcoholics and drug addicts in helping them maintain their sobriety, using her method of Transformational Meditation at the world-renowned Promises Treatment Center. Her spiritual work and guided meditation have been written up in many national publications, including W, Self, Fitness, Mode, The Daily News. As a former Ford model, she has appeared in and on dozens of magazine covers, including Cosmopolitan, Bazaar, and Glamour; as a former spokesperson, she launched products for Coca-Cola, Johnson and Johnson, and Revlon. 
http://www.kathyfreston.com 

And so many more amazing and powerful women. I was also honored to meet the woman who is managing the entire Ladies Who Launch eBay Store project – Diane Falvey…and incredible & delightful woman.

My Favorite eBay Store of the Month

Is your electrical bill over $1000 during the holiday season?

Does Santa navigate on his special night by using your house as a homing beacon?

Do your children have a constant sunburn during the winter months?

Do you have to start the ‘holiday decorating’ in July just to have it finished in time for December?

Then this site is for you – SUPRTEC CHRISTMAS LIGHTS

Snowflake Rope Light Sculpture

LED Blue Stars light string with multi function controller

This one is my favorite – an entire curtain of lights!

And look how beautiful these star ones are

All of these come in multiple colors and lengths and have controllers with them so you can have the lights do multiple things like fade in/out and twinkle flash.

Rebecca L. Shapiro is the Artist and Creative Director for Pig and Panda.

Rebecca, who was classically trained at Smith College in Northampton, MA & studied printmaking at the Glassell School of Art in Houston, TX, has enjoyed over 20 group and solo painting exhibitions since 1999. Her works hang in private & public collections in Massachusetts, Washington & Oregon. 

In addition to illustration and painting, Rebecca has worked with beads and fibers for more than 20 years and loves texture, form and color...especially when she can experiment with materials, techniques and unusual applications. She has taught painting, drawing, jewelry and knitting classes to children and adults and loves sharing her experiments, successes and surprises! 

You can also see Rebecca’s alter art ego at her new eBay store Rebecca Shapiro The Artist presenting art lovers and collectors with an opportunity to purchase her original pieces, limited edition prints & ACEO cards!

eBay workshops:

Topic:  Member Workshop: eBay Stores Advanced Marketing
Host:    jill.of.all.trades
Date:    Wednesday  11/01
Time:    2:00 pm to 3:00 pm PT

Description:    Drive traffic to your eBay Store by leveraging advanced on-eBay resources (HTML in Promotion Boxes, etc.) and off-eBay resources (RSS feeds, blogging). Join Janelle Elms, eBay University Instructor and Dean of eBay Business for L.A. College International and eBay Stores staff as they explain how to take full advantage of the advanced Marketing tools that come with your eBay Stores subscription. Get the information you need to boost your holiday sales!

Topic:  Member Workshop:  The Smart Guide to Listing Fees
Host:    hammertap
Date:    Monday 11/06
Time:    11:00 am to 12:00 pm PT

Description:    Please join Jen Cano of HammerTap market research, a Certified Solution Provider, as she discusses how to decide which listing fees will boost your profits. eBay advice is everywhere. Some might claim that bold is a must, while others swear against it. So who is right? The truth is that what is best for your neighbor might not be best for you. Since every penny counts, you need to know which pennies and dollars you're investing to earn a greater profit, and which dollars you're just spending. Join this workshop to learn how to decide which listing features will attract more bidders and higher-paying buyers.

Topic:  Member Workshop:  eBay Holiday Sales Success Tips
Host:    pigandpanda
Date:    Tuesday 11/07
Time:    1:00 pm to 2:00 pm PT

Description:    It's hard to miss that the holidays are on their way! Walk into any chain store and the aisles are full of holiday promotions. The brick and mortar stores are revving up for the holidays and the same holds true for eBay sellers. Rebecca Shapiro, owner of Pig and Panda (pigandpanda) will offer great tips on how to take advantage of the fantastic eBay holiday marketing blitz that is well underway. So grab a cup of cocoa and get your business on eBay ready for the great holiday sales rush!

Topic:  eBay Workshop: eBay Express: Wish List & Other Product Developments
Host:    eBay Staff
Date:    Wednesday 11/08
Time:    1:00 pm - 2:00 pm PT

Description:   Learn about the new Wish List functionality we’re launching for buyers on eBay Express, just in time for the holiday season.  You'll be able to add items you like to a Wish List right from the item page and then make the list available to anyone you choose. Given the wide range of items on eBay Express, buyers can finally send their friends and family the one list with everything they want for the holidays.  Also, learn about new placements for eBay Express we’ll be testing within eBay.com as a way to increase awareness of eBay Express. As part of these tests, a small number of eBay.com pages will have additional eBay Express promotions.

Topic:  eBay  Workshop: eBay Giving Works: Spotlight on Holiday Dreams
Host:    eBay Staff
Date:    Thursday 11/09
Time:    11:00 am to 12:00 pm PT

Description:    Please join us to learn more about a special Spotlight on a Cause, where you can make dreams come true this holiday season. Find out how you can list items with eBay Giving Works and help organizations dedicated to disaster relief, particularly in the Gulf Coast region. 

Topic:  Member Workshop:  Use Research to Increase your Motors “Parts & Accessories” Sales!
Host:    terapeak
Date:    Friday 11/10
Time:    11:00 am - 12:00 pm PT

Description:    If you want to take your eBay selling to the next level then you should join the Terapeak team; Sarah Taheri, Dave Frey, and Morgan Brooks for their upcoming workshop. They will introduce you to some tools that you can use to learn more about the items you are selling and items you should be selling! They will cover; researching the sales potential for products/brands, researching the sales strategy of other sellers, and using research to know the best time to list.

Topic:   Member Workshop:  The Importance of Goal Setting
Host:     keepmore
Date:     Tuesday 11/14
Time:     11:00 am to 12:00 pm PT

Description:   During our next workshop, Phyllis Wischer, Lead Business Coach, and JP O’Brien, CEO and Small Business Expert from Certified Provider KeepMore.net will discuss the importance of goal setting.  When you realize that you are not just selling on eBay, but that you are building a business on eBay, setting goals is vital to your success.  Topics to be discussed include: The magic of goal setting and why it is so important; making your goals S.M.A.R.T.; keeping yourself accountable to your goals; and, how to build your own Board of Advisors. 

Topic:   eBay  Workshop: Research-Driven Listing Techniques to Boost Your Holiday Sales
Host:  eBay Staff
Date:  Tuesday 11/14
Time:  2:00 pm to 3:00 pm PT

Description:   You have built up inventory for the holiday selling season and now the focus is on moving your product quickly and for the highest price. Sometimes simple changes to the way you list can dramatically increase your sales. See how eBay Marketplace Research can uncover listing tactics that work for your specific eBay niche. This workshop is for advanced sellers.

Topic:   Member Workshop: Keeping Your Business Safe: Smart Use of Business Structures
Host:    dkennedycpa
Date:    Wednesday  11/15
Time:   10:00 am to 11:00 am PT

Description:   The right business structure will protect your business assets, your personal assets and reduce your taxes.  The wrong business structure puts everything at risk, and, at the worst case, might even land you in jail. Please join best selling-author and CPA Diane Kennedy to learn what it takes to set up the right business structure for your business and run it so you get all the benefits you deserve.

Topic:  eBay Workshop: Generate Buyer Demand with Free Shipping & Get It Fast (Overnight) Shipping 
Host: eBay Staff
Date:  Wednesday 11/15
Time:  1:00 pm to 2:00 pm PT

Description:    eBay Sellers can generate buyer demand during the holiday season by offering Free Shipping and Get It Fast (overnight) shipping on their listings. Using search filters, buyers can easily find such listings on eBay. In this workshop, we will explain to sellers how to create listings that will appear when buyers search for either Free Shipping or Get It Fast (overnight) shipping.

Topic:  eBay Workshop:  Automatic Billing, Invoices, and Fees, Oh My! 
Host:     eBay Staff
Date:    Thursday 11/16
Time:    12:00 pm to 1:00 pm PT

Description:    For many of us, our eBay selling activity represents part, or all, of our livelihood. Whether you sell full-time or casually, understanding when, how, and why you are charged eBay fees is critical to maintain your budget. Your Seller’s account is designed to manage the process of recording and charging your eBay fees without constant monitoring on your part. It also allows for some flexibility when the unexpected occurs. Please join eBay staff for an overview on: billing cycles, automatic billing vs. one-time payments, and available payment methods.  Due to privacy concerns, we will not be able to address specific account questions.

Topic:    Member Workshop:  Using Market Research to Increase your Holiday Sales
Host:     terapeak
Date:     Friday 11/17
Time:     11:00 am - 12:00 pm PT

Description:    The holiday season is just around the corner and it’s not too late to start planning your sales, so you can cash in on the busiest time of year! Terapeak marketing team Sarah Taheri, Dave Frey, and Morgan Brooks will be hosting a workshop introducing you to some tools that you can use to prepare for the upcoming holiday season. They will cover; researching to $pot products that will $ell, Knowing the best brand/color/size to sell, and knowing the best time to list to get the highest profits.

Topic:   Member Workshop: Basic Advertising and Marketing Techniques
Host:     planthabit and jill.of.all.trades
Date:     Friday 11/17
Time:     2:00 pm to 3:00 pm PT

Description:   Please join Janelle Elms, lead instructor with eBay University, author and Silver PowerSeller, and Phil Dunn, marketing and advertising writer, for the fourth installment of The 7 Essential Steps to Successful eBay Marketing workshop series. This session will help you persuade buyers with words. You'll sell faster and make you more money with these basic and advanced advertising and marketing techniques. We'll cover copywriting tricks of the trade, promotional motivations, offers, closing techniques, persuasive tone and style, and more. 

Topic:   eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing
Host:    eBay Staff
Date:    Monday 11/20
Time:    2:00 pm to 3:00 pm  PT

Description:    Email Marketing- a feature available only to eBay Store sellers- is a great way to promote your items. The tool allows you to quickly and easily send promotional messages to your subscribers who have opted-in to your email list and encourage those buyers to return to your eBay Store! Build a relationship with your subscribers… they want to hear from you! Join us to discuss the latest enhancements to the tool that make it easier than ever to create professional looking email campaigns in minutes.

Topic:   Member Workshop:How to Turn This Season's Hot Products Into Next Year's Product Line
Host:    whatdoisell
Date:    Tuesday 11/21
Time:    11:00 am to 12:00 pm PT

Description:     The holiday selling season is in full swing and there are holiday hot lists popping up all around us.  Retailers and the news media alike are eager to share the information on this year's hottest holiday merchandise.  While many people think this information applies only to holiday sales, every holiday hot list is actually an indicator of a coming trend for the next season.  Please join Lisa Suttora Founder/CEO of What Do I Sell.com and best-selling author of "What to Sell on eBay and Where to Get It" (from McGraw-Hill publishers) as she discusses how to use a variety of holiday hot lists as a starting point to expand your product line in 2007.     

Topic:   eBay  Workshop: Including Shipping Costs in your Listing, Shipping Enhancements
Host:    eBay Staff
Date:    Monday 11/27
Time:    1:00 pm to 2:00 pm PT

Description:   In September 2006 we announced enhanced features to shipping including how to include costs when listing an item, and how those costs are displayed to buyers in the listings.  In addition we introduced more shipping options for international shipping as well as greater flexibility displaying costs to Hawaii, Alaska and Puerto Rico.  The shipping team at eBay will be hosting this workshop to describe these features and answer any questions.  Please join us to learn more!